Hotel Rosso 23, Florence

Hotel Rosso 23 is a 4 star designer hotel overlooking Piazza Santa Maria Novella in the ancient heart Florence. A 5-minute walk from the Florence Cathedral (Il Duomo) and Santa Maria Novella Station, Rosso 23 is a smart solution for convenience during your visit to the cradle of the Renaissance. The construction that houses the hotel is a noble Renaissance palace with an impressive staircase leading to the various floors, having decorated walls and a charming internal courtyard. Comfortable and fully equipped, the unique rooms feature an elegant design customized by curious details such as the cuckoo clocks. The views from the rooms overlooking the Basilica of Santa Maria Novella are truly spectacular. In the warmer seasons, breakfast is served outdoors in the external courtyard, in an oasis of tranquility and peacefulness.

Amenities and Inclusions

24-hour Reception|24-hour Concierge Service|Luggage Storage|Currency exchange|Disabled accessible rooms|Elevator|Bar |Parking|Laundry service

Additional Information

Air conditioning|Hair dryer|Exclusive bathroom products|Vanity sets|Telephone|LCD satellite TV|Safe|Wi-Fi|Minibar|Egyptian cotton sheets


Hotel Rosso 23 is located in Piazza Santa Maria Novella, one of the most beautiful squares in the historic centre of Florence. Recently restored and closed to traffic, it presents a wide variety of coffee shops, restaurants and bars. It is perfectly located close to the central train station and the main tourist sites to see in the city. Right next to the hotel is the Basilica of Santa Maria Novella, the new Museo del 900 and the Medici Chapels. In less than five minutes on foot, you can reach the most important symbols of the city, such as the Cathedral of Santa Maria del Fiore with its Brunelleschi’s Dome and Giotto’s Bell Tower.


Due to the great fluctuation of the euro currency, prices for all of our services will be quoted upon request. This policy enables us to provide you, the traveler, with the most competitive quotes consistent with actual currency exchange. We invite you to browse through our website to select the travel style that meets your needs, our travel planners are only a call/email away ready to provide any assistance in designing your itinerary.

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