Welcoming guests, reinventing the concept of hospitality, and providing the warmth of home in every detail is the Antica Torre’s main objective. This is how the Antica Torre di Via Tornabuoni 1, Florence came to be: a tower-house built in the mid-12th century by the Guelph family of Ruggerini. Thanks to attentive restoration to preserve all its original charm, the evocative ambiance of the Palace on Via Tornabuoni has regained life and warmth. This magnificent complex is considered one of the typical “tower-houses” of Medieval Florence, and, to this day, it still preserves all its characteristic architectural elements. In this ancient tower, the hotel has created a world of harmony, privacy, and attentiveness to our guests’ needs. Luxury, peace, and beauty are all in traditional Italian style, and give the concept of comfort new aesthetics. Almost all rooms enjoy an enchanting view of the city or the Arno River, and all are furnished with the highest in comforts. On the sixth and seventh floor there are the 360° Panoramic terraces with unexpected and spectacular view of Florence: the Cupola of Santa Maria del Fiore, the Fiesole and Settignano hills, the Arno River, Ponte Santa Trinità and Via Maggio, Palazzo Vecchio, and so much more! Still on the sixth floor, looking out onto the city, is the Antica Torre Bar, a refined setting of great visual impact, where a large picture window makes up one of the walls. The furnishings, the evocative panorama, and good music create the ideal atmosphere to enjoy an afternoon tea, or an aperitif before dinner. Everything at Antica Torre di Via Tornabuoni 1 has been designed to satisfy work, leisure and pleasure, in keeping with the ideals of elegance and simplicity that set the hotel apart: it is not just a house, it is ‘”the house” in Florence.